"Forward, functional and feminine" is how the Toronto-based label BAZZUL describes itself. Nothing could be more true of a Canadian fashion collection. The BAZZUL dress, made with high-quality, easy-to-launder reversible jersey, is flattering to any body type and will keep you feeling incredible from day to night. Felicia Burke, Designer and Creative Director, is focused on achieving balance between her need to design and the ever-changing industry of fashion. Here's a peek into her designer mind and process.
Why did you decide to start your brand?
To express my need for design and making women feel beautiful.
What are/were your greatest challenges in getting started as a designer and entrepreneur? Starting alone with a tiny budget and problem solving around those difficulties.
Do you work with a team or on your own?
I work alone for the most part with the aid of some fantastic interns.
"Hustle hard, then hustle harder and go to the place you need to go when things seem impossible."
How do you measure success?
The happiness within myself and my beautiful family and friends.
What’s the best advice you've received in life and/or business?
To be in the present moment as much as possible, to not give up on your goals and knowing when to ask for help.
Who are some key people that inspire / motivate you?
My parents in the way that they’ve raised their kids, and for their incredible work ethic.
What advice would give emerging talent?
Hustle hard, then hustle harder and go to the place you need to go when things seem impossible. For me that is the swimming pool.
If you weren't designing, what would you be doing?
A ghostwriter for Comedians and I would still be designing.
Do you have a favorite Canadian designer or artist?
What do you think there should be more of in the Canadian fashion industry?
More training, more financial support... and a fashion week that occurs a month sooner and accommodates buyers, so it’s not just about the shows but the sales as well as the guts of any clothing brand, the business.
What about yourself do you think would surprise people?
I can tap dance.
When you’re not working, what are you doing?
Thinking about designing, thinking up designs.
Why does Made in Canada matter?
More jobs across the board and more opportunity for the designer to have better quality made goods. When factories are being employed there is competition that becomes favourable to the designer in terms of cost and quality of production.