Discovering, meeting and having the charmed opportunity to get to know artists and fashion designers from across Canada is by far the best part about what we do at INLAND. It may sound cliche, but everyone's story is so entirely unique and inspiring! Mérida Andreson, designer, creator, and sole entrepreneur behind the ceramics jewelry line YYY Collection, is one such example. Read on to discover the multitude of Mérida's self-taught talents and endeavours. She's truly amazing.
Why did you decide to start your brand?
It was a natural progression for me when I started learning ceramics to go into fashion again. I was a designer years ago with my own label and it made sense for me to steer towards something in the same line.
What were you doing before designing?
I have another project which I have done for almost 10 years, running a pop up vegan restaurant in Vancouver, Montreal and New York which I still do today. Before that I had my own clothing line as well as running a gallery space in Vancouver before moving to the east coast.
A lot of times you just have to pretend you know and then you have to push yourself to learn!
What are/were your greatest challenges in getting started as a designer and entrepreneur?
Honestly, one of the greatest challenges was the change in social media since I was last in the fashion world. I feel like a social media grampa at the ripe age of 31!
Do you work with a team or on your own?
I work on my own, each piece is hand made every step by me, from the clay, glaze and hand dyed cord.
How do you measure success?
Success for me is feeling good about what I am putting out to the world and being able to keep doing what I am doing.
What’s the best advice you've received in life and/or business?
Fake it till you make it! I come from the schooling of no schooling! So teaching myself is the normal for me. A lot of times you just have to pretend you know and then you have to push yourself to learn!
Who are some key people that inspire / motivate you?
The people closest to me. Friends in my studio and people I see pushing for what they want most in life and creating.
What advice would give emerging talent?
My advice would be to take it one step at a time. It’s easy to get overwhelmed on the things you think you “should” be doing. Just do, and the rest will come.
If you weren't designing, what would you be doing?
I would be doing any of the many other things I don’t have enough time in the day to do. Write another book, draw the tarot deck I have been drawing for 2 years, and build a house in the desert.